Engineering Growth with Code, Media & AI
The intersection of solid IT infrastructure, performance digital marketing, and cutting-edge artificial intelligence.
I bridge the gap between technology and market execution.
I am Shahbaz Bashir, an experienced IT professional and Digital Marketing Specialist. Throughout my career, I have observed a consistent challenge facing growing businesses: developers rarely grasp marketing dynamics, and marketers often lack the technical depth to optimize web platforms and automation systems.
My work resolves that divide. With an extensive background in web development (Shopify, WordPress), paid acquisition (Meta & Google Ads), marketplace operations, and Generative AI, I design, launch, and manage digital ecosystems built to convert traffic into sustained revenue.
My Core Specializations
The full spectrum of skills I bring to client partnerships and online business ventures.
Digital Marketing & Social Ads
Growth & Media BuyingDesigning full-funnel advertising campaigns on Meta Ads (Facebook & Instagram) and Google. Rigorous A/B creative testing, audience segmentation, pixel setup, ROAS optimization, and retargeting workflows.
AI & Generative AI Tools
Next-Gen AutomationIntegrating artificial intelligence into business workflows. Utilizing LLMs (ChatGPT, Gemini, Claude) and generative image models (Midjourney) for content pipelines, copywriting, image generation, and productivity automation.
Web Development
Shopify & WordPressCrafting high-performing, mobile-responsive web storefronts and corporate sites. Custom Liquid theme tailoring on Shopify, custom WordPress builds, Core Web Vitals speed optimization, and UX designed specifically for conversions.
Vibe Coding
Rapid PrototypingBuilding custom web apps, internal dashboards, and utility tools at lightning speed using modern AI-assisted workflows (Cursor, Claude, web APIs). Shipping working solutions in days instead of months.
Ecommerce Management
Operations & MarketplacesEnd-to-end management of online stores across WooCommerce, Amazon, and Daraz. Managing inventory feeds, product listing optimization, customer satisfaction, promotions, order fulfillment, and multi-channel scaling.
Graphic Designing (Canva)
Brand Assets & CreativesProducing engaging ad creatives, social media carousels, banners, and branded visual identities. Creating organized, reusable Canva design systems that maintain brand consistency across all marketing touchpoints.
Video Editing & YouTube
Content & Channel GrowthEditing long-form YouTube episodes and high-impact short-form videos (Reels, TikToks, Shorts) designed for maximum viewer retention. Comprehensive channel management including SEO titles, tags, and analytics tracking.
IT & Technical Infrastructure
Systems & SupportEnsuring day-to-day technological stability for businesses: domain/DNS management, cloud hosting configuration, SSL enforcement, email setup (Google Workspace/Microsoft 365), and hardware/software troubleshooting.
How I deliver results
Every project is executed according to three core operational principles.
Data-Driven Strategy
No guesswork. Every campaign, store redesign, and ad spend allocation is grounded in concrete analytics, conversion tracking, and measurable KPIs.
AI-Enhanced Speed
Leveraging cutting-edge generative AI to accelerate production cycles by 3x–5x, ensuring top-tier creative and technical outputs in a fraction of standard timelines.
End-to-End Ownership
From DNS routing and store builds to marketing funnels and daily support, I take holistic responsibility for your digital operations so you can focus on scale.
Milestones & Evolution
A decade of continuous technical upskilling and marketing execution.
AI Integration & Vibe Coding Specialist
Autonomous Digital Solutions & Client Growth
Pioneered AI-assisted development and automation for multi-channel brands. Building custom eCommerce solutions on Shopify and WooCommerce, running high-scale Meta ad accounts, and producing viral video/creative assets.
Digital Marketing & eCommerce Lead
DTC & Marketplace Scale
Scaled DTC brand stores via Meta & Google Ads. Spearheaded Amazon and Daraz store operations, managed product catalogs, optimized logistics, and boosted customer lifetime value through targeted email marketing.
IT Support & Web Developer
Infrastructure & Web Systems
Managed business IT infrastructure, cloud hosting, and email deployments while developing corporate WordPress sites and providing 24/7 technical troubleshooting.
Let's build your brand's next big milestone.
Whether you need a high-converting store, automated marketing funnels, or resilient technical infrastructure, I am ready to partner with you.